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Has Gainsight considered the use-case for dynamic content over variants? There are some instances where it would be great to be able to have blocks of content that change within an email, where everything else stays the same. Dynamic content blocks could be referenced multiple times across many email templates.

For example - the footer is localized for regional addresses. The same block would be used across all emails, and only need to be built with filters that are defined once. Instead, I have to create many duplicates of a variant, add the filters to each variant, even if all of the other content remains the same, it’s very inefficient. Given the restraint on the number of variants currently supported, I’ll run out quickly when I have both content and footer changes to account for regions and languages. 

What ​@hillarydj said:

Can Gainsight please consider this for a future release of Journey Orchestrator? This would remove a huge blocker that is holding us back from creating very curated digital journeys for our customers based on which products they purchase. 

We have 8 core products AND additional product licenses, and our team is being asked to build out product-specific onboarding workflows. ​@ssamarth – do you have any insights on what timeframe in the medium term roadmap dynamic content blocks might feasible in email templates? Versions and multiple branches aren’t the answer here sadly.