Hello out there. I am leading efforts to stand up a team and implement effective CS strategies within my company for a healthcare technology. I am looking for general references on how to go about defining “success” for our end-users and developing a health score to track and identify opportunities. Any direction would be greatly appreciated! Books, webinars, articles, etc...
Thank you for initiating such an interesting conversation
Looping in
Hi
Also, some great recordings and slides for you from Pulse 2022!
- For a focus on healthscoring: “Build a Customer Health Score Strategy from the Ground Up” by
@Elaine Cobb , SVP CS @ Coveo - For a focus on healthcare, including a discussion of customer health, “Customer Success as a Differentiator: How Modern Health Makes Themselves Invaluable to Their Customers and Members” by
@sameeld , Director of CS @ Modern Health
We wanted to make sure we were really thoughtful about how we tackled our customer health scoring strategy so we kicked off the project with a couple interviews with other customer success professionals from within our network. Then we hosted an internal customer health workshop made up of cross functional team members. Below are some of the pre-read resources we had the participants review prior to the workshop and then the workshop agenda we followed. We took all the great information from our resources and the workshop to develop the strategy and plan for execution. And we have been executing ever since with an exciting 2023 health roadmap to tackle. Again, I would be happy to share in more detail if you are interested. I’ll also mention some of the work here informed how we operationalized customer value, a bonus!
Good luck with your project.
Pre-Read Email with Resource Links:
Hey Customer Health Enthusiasts!
I'm so excited for next week, I love a good brainstorm . . . . and writing on the white board. In preparation for next week I have a couple "homework" assignments for you all. I have timed each article and webinar so you know how much time to set aside. To review the primary content, it is about an hour and a half commitment, and then there are some bonus articles if you want to get crazy . . .
As a quick reminder prior to jumping into the content, this is what we will be working to accomplish on March 3rd:
- Establishing our "Why" - the purpose and goals behind our customer health model
- Peeling Back the Onion - who is our customer and where are they at (literally and figuratively)?
- Exposing Value Drivers & Churn/Growth Indicators - what customers hope to achieve with the product and top reasons they churn, downgrade or expand.
- Defining Key Measurements - what measurement framework can we use to monitor health indicators
- Organizing our Thoughts - how we want to prioritize our scorecard development
Below are the primary pieces of content. Please digitally or physically mark them up. Having thoughts and ideas formed prior to the meeting will help us have a super collaborative and productive brainstorming session. Use the guide above to help structure your thoughts.
- How Gainsight Redesigned the Customer Health Score for One of Its Products - 9 Minute Article
- Why Your Customer Health Score May Be Quite Useless - 7 Minute Article
- Anatomy of a High Performing Health Score - 56 Minute Webinar
- Summary of notes from our customer health interviews
Bonus Content:
- 6 Essential Steps to Building a Predictive Health Score Program - 4 Minute Article
- Seven Reasons Why Your Customers Won’t Renew - 8 Minute Article
- Customer Health vs Identified Risk - 4 Minute Community Post
- How to Score Customer Health - 6 Minute Article
- Is It Time Your Customers Got a Health Checkup? - 6 Minute Article
- How SaaS Companies Can Prevent Churn And Drive Growth Using AI - 5 Minute Article
- Gainsight Health Outcomes - 47 page deck shared by our GS CSM (internal link)
Workshop Agenda with Time Allocations:
Objective: As a customer centric group, collaborate and establish the “what” & “why” behind our customer health framework, determine and prioritize our starting point anchored on primary growth and churn factors, and initiate a plan to implement and activate a customer scorecard in 2022!
Agenda: Our time & activities will be organized in the following way . . .
-
Establishing our "Why" - the purpose and goals behind our customer health model. 30
-
Peeling Back the Onion - who is our customer and where are they at (literally and figuratively)? 30
-
Exposing Churn/Growth Indicators - the top reasons customers churn, downgrade or expand? 50
-
Defining Key Measurements - what measurement framework can we use to monitor health? 50
-
Organizing our Thoughts - how we want to prioritize our scorecard development/activation 20
WOW
Thank you,
Thank you,
Thank you,
Reply
Sign up
If you ever had a profile with us, there's no need to create another one.
Don't worry if your email address has since changed, or you can't remember your login, just let us know at community@gainsight.com and we'll help you get started from where you left.
Else, please continue with the registration below.
Welcome to the Gainsight Community
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.