Skip to main content

Hello community,

I would like to know if your companies have an established Customer Advisory Board (CAB). If you do, I'm curious to learn about your process. Specifically, do you run your CAB on InSided? Do you have a separate group dedicated to the CAB?

I would greatly appreciate hearing about your experiences and any insights you can provide.

Thank you in advance for sharing your knowledge!

 

Hi @Katya - Yes we have multiple CABs on InSided. Our PMs use hidden groups and invite members from there. Our CABs are broken out by product industries. The PMs find them pretty easy to use though it does take looking a user up by email to get their user name to invite. They have also learned how to get people to join the larger community in order to be in InSided to invite. Hopefully that helps.


Hi @Katya, we created a private group for our CS Ops Product Council (19 GS Customer Admins) on inSided. It is a way for our members to engage with each other as well as with Gainsters (such as PMs). After each session, we post our recaps there as well so we can continue the discussion. This also allows us to keep everything within the product vs in Slack/email. It’s also been a great way to share content/solicit feedback and engage our members outside of the sessions we hold every 6 weeks. We also have a Digital CS Advisory Board which we just stood up a private Community group for. Happy to connect if you have any further questions!


Hi @Katya

we had our CAB on our Community Platform in the past, as the engagement was fairly low, and we had to reach out via E-Mail, we have asked them for their preferred way of communication. The members have wished for a classic email approach. So far my colleague is doing all the communication via email and it works fine for her. She is getting responses quickly. 

Background: Our CAB is more on the strategic side with mostly C Level members and most touchpoints with our product teams are during workshops. 
In our Community, more operational topics are being discussed. Other Customer Advocacy Programs are taking place in the Community and are working well, like our Superuser Program.
Our Product Teams also have opened as well as hidden Groups in order to get feedback from customers. 

Hope this helps. :) 


Reply