Hey all! Our community is looking to implement our own Super User program in 2025 and I spent Q4 researching what others have been doing. Part of that research was finding out what perks and activities others are offering in their programs. Every community is different 

Perks

1. Early access to new features and content.
2. Exclusive badges/profile flair, not only for the community but also LinkedIn.
3. Increased storage, upload limits, data related upgrades.
4. Custom emojis or reactions.
5. Priority customer support.
6. Discounts on subscriptions, add-on products, events (some even do free tickets), training.
7. Charity donations made in their name for super user group competitions and challenges.
8. Unique page in community showing all super user members with tidbits of info about them.
9. Some do a “super user of the month” post that also gets posted on LinkedIn and other channels.
10. A private group just for super users.
11. Ability to create and manage sub-communities or groups. 
12. Quarterly sessions with internal reps at the org (Product Management, CSM, etc).
13. Personalized swag bag mailed out that includes a welcome packet.
14. Holiday gift mailed with personalized note each year.
15. Opportunities for additional swag, certifications, flair, tied to challenges set by the Community Managers.

Activities/events/challenges: 

1. Content creation contests (writing, images, video, etc) and allow members to vote on winner.
2. Community growth contests (recruitment, mainly for open communities).
3. Engagement contests (provide x number of “best answers” in x months but must be marked by the member who posted). 
4. Trivia contests about the community, industry, product/services, or org history).
5. Random acts of kindness challenges.
6. AMAs for the Community but also AMAs for super users and org execs or industry leaders.
7. Exclusive webinars or workshops (for super users, or by super users).
8. Game nights (could be virtual) with games like Kahoot, Scribbly).
9. Annual awards ceremony to recognize top Super Users.
10. Collaborative projects like hackathons.
11. Secret buddies (experts) for groups of members who need help or are new (some offer mentorship opportunities and create groups to connect newbies with super users).
12. Welcome committee for newbies.

I’m sure there are loads more out there, feel free to share some below!

I recognize you don’t want to the focus to be perks/rewards, but def doesn’t hurt!