Not yet. But it’s on my list.
Best advice I can share from advocacy-type activities is that it is possible to gamify advocacy activities that happen outside of your community platform.
For example, we do some “Power User Spotlight” blogs, webinars, Twitch live streams etc.
You can use the API (or easier, Zapier actions) to award badges and/or points for when your advocates contribute to your program.
It helps tie it to their reputation on the community and reinforce it as your central “hub” even if advocating happens on other platforms and in different mediums.
This is also helpful for having leaderboards and/or profiles that reflect more holistic contributions to the community.
For internal usage, it also helps with reporting, tracking, and one metric (points) to identify your top contributors.
I have a number of simple Zaps that are essentially:
- New spreadsheet row (we use Google Sheets)
- Find User via Insided (if just entering an email, for example)
- Apply badge AND/OR
- Apply points
- Update spreadsheet row to show that it’s complete (optional, but nice-to-have)
On my to-do list as well and +1 to how Community is the Mother earth for nurturing an Advocacy program even if it is happening off of a Influitive or Saasquatch
Hey @Katya
I am on a similar advocacy discovery journey as well. ??
Seems like InSided’s running an event related to advocacy, in case you haven’t already signed up for it.
Hi @revathimenon !
Thanks so much for sharing. I have registered for this one already ;-)
Very much looking forward to it! Hope to see you there.
Katya
Hey @Katya I am a little late to the party here, I know :(
We just kicked off our advocacy program - it’s officially called the Customer Champion Program.
I partnered with our Customer Marketing team to kick this off.
We use a combo of Community, Typeform, Salesforce & Google Excel sheets. Essentially the ‘home’ of the program is a custom page we created in Community. Customers can sign up there or directly through a Typeform survey. The survey populates into an excel spreadsheet and also funnels to Salesforce which then automatically triggers a ‘Welcome, thanks for joining’ email (from Salesforce) to the user who signed up.
Within the custom page on Community, we also have an overview of the program post, how to earn points (we are super clear what activities = how many points), and an FAQ page that lets the customer how often we will reach out, when, why, and from who.
While the tracking of activities is super manual at this point, we’ve had great success in our kickoff (our program is barely a month old). We created multiple thresholds for the different types of awards. Every other month we will tally all the points and offer rewards.
We also worked with our Creative teams to create different badge levels (bronze, silver, gold, the more they do the more they earn) as well as specific badges that indicate the experts in our different solutions, ie AI Solution Expert.
Our custom landing page and posts are private but I’d be happy to show you around to what we’ve done via Zoom. Meltwater, who also uses this platform has an open custom page and that I got a lot of inspo from. Thanks Meltwater!
I hope this helps.
Hi @ryanne.perry, If the invite is open, i’d love to connect with you to see your advocacy page!
I stumbled on this post trying to find an answer to a question I had on whether I can embed a sign up form in a custom page, instead of linking to a sign up form. We’re currently developing our advocacy page, and I’d love the chance to learn from your experience and your process. Also, thanks for the recc on the Meltwater inspo. Good stuff!
