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Hi Community,

 

I’m keen to hear your best practices on running an Advocacy Program within the customer community. 

  • Are you using private or hidden groups for it? Or are you using a separate platform for it? 
  • If you have your advocates/champions in one separate group how do you differentiate the content that you have in the community vs the content you post in this group?
  • Do you have an incentive program for your advocates? Which one?
  • How do you track the acts of advocacy?  

Your experience and insights are greatly appreciated!

 

Thanks,

Katya

Not yet. But it’s on my list.

Best advice I can share from advocacy-type activities is that it is possible to gamify advocacy activities that happen outside of your community platform.

For example, we do some “Power User Spotlight” blogs, webinars, Twitch live streams etc. 

You can use the API (or easier, Zapier actions) to award badges and/or points for when your advocates contribute to your program. 

It helps tie it to their reputation on the community and reinforce it as your central “hub” even if advocating happens on other platforms and in different mediums. 

This is also helpful for having leaderboards and/or profiles that reflect more holistic contributions to the community. 

For internal usage, it also helps with reporting, tracking, and one metric (points) to identify your top contributors. 

I have a number of simple Zaps that are essentially:

  1. New spreadsheet row (we use Google Sheets)
    1. Find User via Insided (if just entering an email, for example)
  2. Apply badge AND/OR
  3. Apply points
  4. Update spreadsheet row to show that it’s complete (optional, but nice-to-have)

​​​On my to-do list as well and +1 to how Community is the Mother earth for nurturing an Advocacy program even if it is happening off of a Influitive or Saasquatch

Hey @Katya 

I am on a similar advocacy discovery journey as well. ??

Seems like InSided’s running an event related to advocacy, in case you haven’t already signed up for it.

 

Hi @revathimenon !

Thanks so much for sharing. I have registered for this one already ;-) 

Very much looking forward to it! Hope to see you there.

Katya

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