Community Bytes w/ Sarah Masterton-Brown: Strategies to encourage new member engagement

I recently had the pleasure of connecting with @sarahmasterton-brown, the Head of Community at Mews. You would have definitely seen her here, delving into the world of private community groups and exploring rich discussions like user banning, outage plans, gamification etc.

I’m thrilled to share one of my many conversations with her - 2 powerful strategies to boost early member engagement in your community. 🚀

1. 👉 Customer advocates: Tap into the knowledge of customers who are already passionate about your product. Reach out to them, have a chat, and take them on as valued supporters through your strategy.
2. 👉 Keep the Conversation On with Members: Pay attention to those community members who consistently contribute. Engage with them, gather their feedback, and adapt your strategies accordingly. Start with one meaningful interaction a week, turning into 4 times a month and watch your community grow.

💡Are there any other strategies that helped you get that initial engagement from your members?

💡Any real-life examples where a customer advocate helped you get that initial boost for your community launch?

Would really love to know more! :)