Hi Community! We currently use utm links with Google Analytics to measure where users find out about the Community and links from any events we hold (i.e webinars, email campaigns, resources articles etc).

Community sits under the CS umbrella in our organization and I have been tasked with measuring how many registrations come from each functional area. Previously I have been using utm links with GA (as I understand it there is a limitation in how long they keep the data to reference). 

So far the utm links have not been adopted by all teams but we’d really like one unifying efficient way to measure where the registration referral came from.

Is anyone using tracking methods other than Google Analytics to achieve something like this?