We all know that SSO is great. it allows smoother, quicker ways for visitors to sign up. It’s a clear win win.
However, life isn’t always that simple. There’s some work that has to happen before a SSO option is possible. Getting that work prioritised needs a business case. That’s where you community professionals come in…
Do you have data to support the value that SSO delivers? Activation funnel improvements, volume of new questions, ROI, return visitors, engagement etc