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How are you pulling metrics related to gamification? 

Hi @allison_able,

Happy New Year!

You can find the gamification metrics on the User Dashboard

 

If you scroll down a bit, you can see users with their posts, replies, likes and points earned. You can also use the filter dates on the top of this dashboard.

 


Hi, Allison. 

In my POV, how much you pull and what you pull depends on your gamification strategy and goals. Here’s a bit about mine: 

At a high level, gamification is a vehicle to move users up our engagement pyramid (below), particularly the top 3 levels. 

Our Engagement Pyramid

 

In our gamification strategy, we award points for just about every contribution (even offline). I want their total points to be a reflection of the total value they’ve contributed to the community. For example, if they do a testimonial blog for us, they get 50 points and a badge. If they speak on an event they get 100 or 200 points and a badge. (This is an area where I’m making robust usage of the API / Zapier to assign custom point amounts.) 

So for us, I can track high-level gamification in a few ways: 

  • Contributing Users - those taking actions on the community (just tracked in a dashboard)
  • SMEs - those who earn 200+ points for 3 months and answer 20 questions all time (super user role + a badge)
  • Speakers & Testimonials - not tracked well other than badges
  • Points earned by users / cohorts
    • I do individually to award monthly leaderboard badges, which have been very effective, but…
    • I’m not looking at larger cohorts like average/median points earned per user or how many users fall into buckets of points earned (maybe I should)

With that strategy, the Insided tools that help me track things are: 

  • User analytics dashboard Leo pointed out above. I use this to look at points earned within a given time frame. 
  • User Overview tool with filtering is another helpful tool
    • Can: Show many how many (and which) users have earned ___ badge
    • Cannot: Tell me when they earned the badge / filter based on when the badge was earned. It’s just a binary do they have it now Y/N
    • Cannot: Filter by points earned
  • Salesforce Integration gives me dashboards for tracking Active, Recurring, and Contributing users. 

To summarize, I’d say I’m tracking less gamification and more the outcomes I’m trying to drive through gamification: 

  • Contributing Users show deeper levels of engagement and increase our ability to scale beyond staff contributions
  • SMEs identify our super users
  • Speakers & testimonials identify our biggest advocates

Points and badges are the incentives and rewards, but I’m not tracking them super closely. 

 

 


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