Giving Group ownership for Group Champions

  • 11 July 2023
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Giving Group ownership for Group Champions
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Hello community friends!

Exciting news, one of our community groups hit a milestone of 100 members within its first few months and we couldn’t have done it without our Group Champion.* 🌟

I felt that this was the perfect opportunity for me to build on my previous post , especially with more fellow community folks like @sarahmasterton-brown and others exploring groups and its ownership.

 

Now you may be wondering  - Who is a Group Champion?

*Group Champion (GC) is someone from within your organization who has the subject expertise related to the interest group being launched. They take ownership of brainstorming ideas & content for the group’s engagement (I’m pretty sure the GC has a different name in your organization, but we like to get wacky with the names 😄).

 

As a CM myself, it always felt natural to me that launching & nurturing groups was only a CM’s job. But as we progressed, I noticed one of the biggest drawbacks that slowed the growth of the group, was the CM’s need for deep subject knowledge of multiple interest groups. 

As a result, internally we decided to take a different route and seek experts from within our organization who can take on the ownership of a group from scratch, while I continue to support them to nurture the group.

We went through a series of steps/processes that have led to successfully having multiple Group Champions for different interest groups.

I’ve expanded my learnings into bits & pieces within the community here itself, so it’s easier to share with you all. I’d love to hear and learn from your experiences as well! 

  1. GC profile 
  2. Building a partnership with your group champion
  3. Building membership & engagement

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