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Hi All,

On Oct 2, Meltwater Community (closed customer community) will celebrate it’s 1st Birthday and launch our Rewards Program. We have cause to celebrate as we’ve grown to 7k members and launched tons of programming but haven’t reached @DannyPancratz monthly engagement levels yet so I am hoping this program will do just that.

 

Wondering if you’ve have launched a program like this and would share any lesson’s learned.

 

I’ve attached an early version of the program - please share any feedback as well.

TIA!

Kelly

Here’s what we do.

Lessons learned: 

  • Professional recognition is a key motivator. The term “Subject Matter Expert” carries a lot of weight and is the primary motivator (confirmed with research). The Linkedin badge is a key part of that. 
  • Once they reach the criteria, engagement craters. Thus, we’ve updated things to be 1-year terms that require a minimum of continuous engagement to maintain that status. Current state is reflected in that link above. (Prior to that, it was much simpler: earn 200+ points in 3 consecutive months and answer 20 questions.)

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