I’m totally new to trying out email campaigns, but this seems like a unique way to do re-engage at early different intervals, without really overburdening the members. @Alistair FIeld 

I’m curious to know if there was a pattern for the open rate and click-through rate that Goosechase noticed from the first mail to the last one?

Did it increase or decrease with time and did they do any modifications to change things up with each mail?

All good questions @revathimenon .

Maybe @KrisGoose can keep the discussion going  as the journey continues.

First off, so grateful to @Sebastian and @Alistair FIeld for the spotlight here, I think I was starting to become a pain in their respective “backsid-eds” (smirking emoji).

But as a Community team of one right now, I knew I needed help to scale my onboarding as a personal message and setting up onboarding calls with every new member wasn’t scalable. This at least helps me ensure everyone gets consistent messaging and we push them towards a quick win as soon as possible.

All that to say, The Nest is nothing more than a hatchling at this point in time so engagement and contributions are still low but I feel better knowing this part is automated as new members join.

As for ongoing metrics, since these campaigns are running at all times I will share the updated performance metrics below:

We’re averaging a 50% open rate currently with the Day 30 email being the highest at almost 54%. This leads me to believe that they’ve gained familiarity with email and are more willing to open it. The content in our Day 7 email seems to be the one that garners to most clicks and thankfully we have very few emails ending up in spam or being ubsubscribed to

Thanks again for this feature, and if I can help in anyway let me know (A High tide raises all ships as they say)

Honk!

Kris

Thank you for responding & sharing these details @KrisGoose 

A huge fan of all the word play here as well, especially the hatchling bit 

Great spotlight! I’ll definitely be referencing this when I finally get to building something similar. 

@KrisGoose 

1. I love the puns and that you’ve extended your branding even in your reply above (“more of a hatchling...”)
2. Can you share a screenshot of your day 30 email? You mentioned the open rate is the highest for that one and I’m curious to your approach.
3. Do you have any other conditions (like last login or number of topics) beyond registration date for your later emails? 

Nice job @KrisGoose 

I am cyrious to know do you see any increase about the users activity in the community because of these onboarding emails?

Open rate is good, CTR pretty ok, but how about activity? 

Hey @DannyPancratz, let me know if I can offer any support when you start building your campaigns out :) 

1. hehe that’s kind of our M-O at Goosechase, we’re all a little playful and wierd, so that fits in with my dad-joke personality. Stick around I’ll fly a few more Goose puns your way here and there
2. For sure will add it below my responses
3. Admittedly as the product was literally being built as I was trying to get these emails into production I opted to keep things to a single condition to avoid a) over complicating and b) risk creating a bug/glitch that would upset the emails from going out

Looking ahead, my plan is to start using the emails for re-engagement plays (Anniversary emails, 90 days no visit or contribution, birthdays, etc). I’m eager to see what @Sebastian has in store for the merger of Segments and Email campaigns, I think that will really take the automation part of this another level… where we at on that again Seb (wink wink) hehe.

In full transparency I have not noticed an increase in user activity. I don’t attribute that to a failings of the email campaigns but more so the fact that I have an extremely new community (just over 2 months old) and we’re still building a user base and trying to showcase the value of the community to our members with our own content. 

I anticipate once we start to build a steady beat of UGC in The Nest that new members on the drip campaign will see the positive behaviours and paired with the nudges from email will push contributions. Thats my theory (aka hope) for now

Very useful information @Alistair FIeld and congratulations on setting up your new (now not so new :)) community @KrisGoose !!