When there's alignment between vendors and their partners, every constituency wins. Customers derive quicker time-to-value that is consistent with standardized journey maps, vendors benefit with better margins due to reduced adoption costs, and partners not only increase their margins and retention rates, but also identify upsell/cross-sell opportunities and enhance their competitive position.
Here’s our recommended playbook for working with partners to drive Customer Success:
- Profile Your Partners
- Define the ROI to the Partner
- Share Customer Insights
- Provide Enablement
- Define the Division of Labor
- Measure Partner Effectiveness
I'd love to hear from you - how have you aligned with your partners to drive success for your customers?