Connect with others writing Operational Messages to Customers

  • 27 January 2022
  • 0 replies

Anyone else out there primarily write 1:many emails regarding operational announcements? A large part of my portfolio is writing operational messages that are need to know - e.g. retiring features/products, new systems requirements, product issues that require some customer action to remedy. 

I would love to connect on the strategies and techniques others use when the information is critical. One of my most recent operational messages got 40% open rate and 30% click through, which I was really proud about, but that still means 6 out of 10 didn’t read the really important message! 

Note: we can use other in-product communication tools too, really looking for ways to optimize email performance. 

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