Is any of you involved in creating awareness/enablement campaigns for end users that you are not in direct contact with? The challenge is to get your contacts to reshare the posts you send them.





I am involved in such situation and having quite a challenge with these gatekeepers.





Aside from


- promoting the adoption value of these campaigns


- not calling them "campaigns" so they do not get confused with marketing tactics


- making them conveniently available to follow their deployment schedule


- offering the capability to understand the reach and the impact on usage





I am thinking about


- offering.gifts certification when we can see total shares in hundreds or thousands


- providing access more often to goodies like infographics, videos, etc.





What has been your experience? Any good tip or word of advice?