Reach beyond your direct contacts

  • 11 August 2017
  • 0 replies

Is any of you involved in creating awareness/enablement campaigns for end users that you are not in direct contact with? The challenge is to get your contacts to reshare the posts you send them.

I am involved in such situation and having quite a challenge with these gatekeepers.

Aside from

- promoting the adoption value of these campaigns

- not calling them "campaigns" so they do not get confused with marketing tactics

- making them conveniently available to follow their deployment schedule

- offering the capability to understand the reach and the impact on usage

I am thinking about

- certification when we can see total shares in hundreds or thousands

- providing access more often to goodies like infographics, videos, etc.

What has been your experience? Any good tip or word of advice?

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