Hello all you beautiful PX (and all Gainsight) people! For those of you that missed it (or want to watch it again, and I certainly don’t blame you! ) - Here is a recording of the PX Office Hours that I hosted this week on how Product teams (and organizations overall) need toListen to our existing customers to increase Retention.
Why is this Mission Critical?
In these difficult economic times it is critical to focus on retaining our existing customers. Sales are slowing down, budgets are getting tighter, and a company’s CFO has “entered the chat”.
Growth at all Costs is OUT - Durability & Efficiency are in. Profitability combined with Growth are in. (Think SaaS Financial Ratio “Rule of 40”.
According to Bain & Company a 5% increase in Customer Retention can lead to up to a 95% in Profitability.
In this webinar, I talk about how to leverage 3 Listening Posts for Product teams to help increase Customer Retention.
Want to learn more? Well what are you waiting for?! Check out the full recording Here
What other ways are you listening to your customers? What are some success stories you’ve had in growing Customer Retention from listening to your existing customers?
Drop some comments or questions down in the comments