New Widgets!
I love myself a good widget. So I put the 2 new ones to use right away!
Question 1: On average, how long do users who have previously engaged in ____ feature spend in our product per session?
I repeated the above process for 3 different modules so I could compare them. In the screenshot below, from left to right the widgets filter to modules that represent increasing levels of adoption/stickiness to us.
We were able to conclude that the stickier the module, the more time on average the users spent in our product. On a sidenote, it's not necessarily our goal to have users spend longer and longer in our product. We want to make sure that they are getting value delivered - and sometimes the value could be that they are needing to spend less time in our product, not more!
Question 2: For new users in the last week, how long do they spend in our product during their first interactions and how often do they engage?
Session Count
Though this isn't as 1:1 as cohorting new users, we are still able to conclude that new users' sessions are less than half the length of average sessions (~16 minutes) and that new users engage in ~2 sessions in their first week. What would be really interesting and valuable is to compare these numbers with A/B testing where group A gets onboarding engagements and group B does not.
That's all for now, thanks for pushing out the awesome new release!
Question 1: On average, how long do users who have previously engaged in ____ feature spend in our product per session?
- Custom Dashboard widget: Average Session Duration
- Filter: [list]
- Features > Module in ______
- Number of total times used greater than ____ (I weighted this number differently per module based on other data we have in GPX)
- Used anytime (you could probably also change this to match the time parameter of the widget if you wanted to be that specific)
I repeated the above process for 3 different modules so I could compare them. In the screenshot below, from left to right the widgets filter to modules that represent increasing levels of adoption/stickiness to us.
We were able to conclude that the stickier the module, the more time on average the users spent in our product. On a sidenote, it's not necessarily our goal to have users spend longer and longer in our product. We want to make sure that they are getting value delivered - and sometimes the value could be that they are needing to spend less time in our product, not more!
Question 2: For new users in the last week, how long do they spend in our product during their first interactions and how often do they engage?
- Custom Dashboard widgets: [list]
- New Users - Daily in the last 7 days
- Average Session Duration [list]
- Filter: User > Signed up less than 7 days
- Filter: User > Signed up less than 7 days
Though this isn't as 1:1 as cohorting new users, we are still able to conclude that new users' sessions are less than half the length of average sessions (~16 minutes) and that new users engage in ~2 sessions in their first week. What would be really interesting and valuable is to compare these numbers with A/B testing where group A gets onboarding engagements and group B does not.
That's all for now, thanks for pushing out the awesome new release!