Copilot Metrics

Forum|Forum|10 years ago
December 2, 2015
29 replies
346 views

When I view some of the outreaches we've put together in Copilot, it seems as though we're only able to track the number of opens, clicks, bounces, etc. The way we currently track our email outreaches is by the % of unique opens, clicks, and bounces. While I could see the benefit of tracking the pure number of opens and clicks, is there no way to also track the percent of unique opens and clicks as well?

journey orchestrator

Best answer by ben

Hey Kelly,

I think what you are looking for is "Opened" vs. "Opened Count". "Opened Count" in the Email Logs table is the RAW number of times the contact opened the email. This could be 0 to infinity. Meanwhile "Opened" is a numeric field that is a 0 if they have never opened the email, and a 1 if they have opened it at least once.

With this in mind, you can do aggregations across various groupings and use "Opened" as your unique field. You can calculate Open Rate by taking "Opened" / "Sent" for a given aggregate field.

Hope this helps!

Show previous replies

lauren_mintz

Helper ⭐️⭐️

Thanks, Sundar. I noticed that you calculate open rate using total number of emails sent. Is there a reason for doing this instead of total emails delivered (emails sent - bounces)?

Best,
Lauren

cail_judy

Contributor ⭐️⭐️

Very helpful Sundar, thank you.

sundar

Expert ⭐️

I stand corrected, we are using emails sent - bounced for the calculation. 🙂

lauren_mintz

Helper ⭐️⭐️

Thanks for clarifying 🙂

kathleen_gerhart

Contributor ⭐️⭐️

We, too, are looking forward to this enhancement for reporting next quarter. Thank you.

lauren_mintz

Helper ⭐️⭐️

Sundar - Are there plans to include Open Rate and Clickthrough Rate in the Analytics tab within the Cockpit? Also, will we be able to pull these analytics through to reports? Currently we can pull the sum (as you pointed out above), but that still requires us to manually enter or calculate Open and Clickthrough Rates.

Thank you!
Lauren