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Best methods for re-engagement?

Forum|Forum|3 years ago
February 25, 2022
3 replies
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ruth.kenrick
Contributor ⭐️⭐️

Hi there!

We are in the process for switching our Community platform to InSided and we really want to take our new Community to the next level. We want to keep members really engaged with the platform and with the content but our aim is to have more of a peer-to-peer approach for answering questions/creating content as opposed to our team providing content all the time. We want to create a Community that has people coming back for more on a regular basis. What methods have you found to keep engagement and re-engagement high and what kind of content does well on your communities?

Thank you!

Best answer by JessEs

Hi @ruth.kenrick congratulations on your community re-launch

Content where our users chime in and offer insights on how they use our products tends to go over well, as well as interviews with industry professionals. And, of course, roadmap stuff is always popular.

We’ve found that our usage spikes when we link to company newsletters and routine mailings. This keeps some kind of a rhythm. We also send out targeted mailings to inactive users every quarter or so to “re-engage and inspire” with popular content on the community.

To jumpstart P2P engagement and answering, getting a few users to model the “right” behavior early on is a good idea. You may already know some (super)users who are this type and you can ask them personally to jump in now and then. In some cases you may need some extra incentives to get them to help out, like a gift certificate, superuser group status, or some other reward. However you can spark those activities you want to encourage and set the tone. Whatever makes sense for your user base.

JessEs
Helper ⭐️
Answer
Forum|Forum|3 years ago
February 25, 2022

Hi @ruth.kenrick congratulations on your community re-launch

Content where our users chime in and offer insights on how they use our products tends to go over well, as well as interviews with industry professionals. And, of course, roadmap stuff is always popular.

We’ve found that our usage spikes when we link to company newsletters and routine mailings. This keeps some kind of a rhythm. We also send out targeted mailings to inactive users every quarter or so to “re-engage and inspire” with popular content on the community.

To jumpstart P2P engagement and answering, getting a few users to model the “right” behavior early on is a good idea. You may already know some (super)users who are this type and you can ask them personally to jump in now and then. In some cases you may need some extra incentives to get them to help out, like a gift certificate, superuser group status, or some other reward. However you can spark those activities you want to encourage and set the tone. Whatever makes sense for your user base.

Community Manager | AIMMS