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Hello hive mind!

 

I am doing some 2022 planning around what the best use cases are for new Journey Orchestrator Programs.  What customer lifecycle events do you trigger automated emails for?  Have you received any feedback (internal or external) from these programs?  Anything we should take into consideration in early planning?

 

Thanks in advance for your help!

Here’s a collection of usecases @angela_domenichelli , not sure you came across before

https://education.gainsight.com/journey-orchestrator-use-case-tutorials-and-walkthroughs/702723/scorm/1qob4d3ntiwiy

@angela_domenichelli

We have a couple set up to run. Happy to provide any additional detail for any of the items below if it would help.

  1. Welcome email for brand new customers
  2. Day 90 email for brand new customers
  3. Reminder about online training resources for customers that haven’t taken advantage in a while.
  4. Low touch 4 months before renewal to gauge renewal intentions

A couple things I would think through:

  • Contact hygiene - what processes are in place to make sure you are reaching out to the correct contacts at the correct time?  Whose responsibility is to ensure contacts are kept up to date?
  • Email volume: If emails are being sent from other systems, what processes are in place to ensure you aren’t emailing the same contacts too often?
  • Unsubscribes and Bounces: Do you have a specific process to handle those?
  • Success metrics:  What metrics are you going to use to determine the success of campaigns if any?

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