We’ve launched an Executive Sponsor program where many of our Exec leaders are assigned to accounts and we have a programmatic approach outlined. I’m seeking best practices on how best to manage and report on this program. I’d like to hear from others. Are you tracking this via a CTA? Somewhere else? What have you learned as you launched a similar program. Are you tracking any of these? Other metrics?
- Do we have the right exec contact at the customer?
- Has our internal exec sponsor made contact?
- Are both attending EBR?
- What impact is this engagement having on renewals, upsells, advocacy?
