By your experience, have you found that there is a campaign fatigue or attention span to respect when planning a service awareness or enablement campaign? What factors do you consider when making your call?
Page 1 / 1
Never got a response on this one but let me share my experience a year later...
I have found that campaigns of 6 mailings are best. While it may differ with audience, I found that after 6, we tend to have drops. As well, for doing the maintenance of the campaigns, 6 is the magic number - it makes it manageable!
We have campaigns (mail chains) up to 12. By far, 6 is my preference.
I have found that campaigns of 6 mailings are best. While it may differ with audience, I found that after 6, we tend to have drops. As well, for doing the maintenance of the campaigns, 6 is the magic number - it makes it manageable!
We have campaigns (mail chains) up to 12. By far, 6 is my preference.
Reply
Sign up
If you ever had a profile with us, there's no need to create another one.
Don't worry if your email address has since changed, or you can't remember your login, just let us know at community@gainsight.com and we'll help you get started from where you left.
Else, please continue with the registration below.
Welcome to the Gainsight Community
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.