Hey All, We're already using a playbook that includes some steps to make the most of positive NPS survey responses with a structured approach for advocacy, but I've had an internal request to invite 'promoter' respondents to immediately (via link in thank you page) to write a platform review.
My initial thought was that this could be perceived as a little 'eager'... and could compromise the bigger, more important advocacy playbook/ask, but wondering if anyone has had experience - good or bad - doing this?
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Hi Adam,
Leveraging your most satisfied customers as advocates is a powerful way to widen your sales funnel. If a customer gave you a 9 or a 10 on an NPS survey, that represents a lot of goodwill and they are probably very likely to write a very positive platform review. Waiting days or weeks only allows something to happen that will change their mood toward your company. In other words - strike while the iron is hot!
Leveraging your most satisfied customers as advocates is a powerful way to widen your sales funnel. If a customer gave you a 9 or a 10 on an NPS survey, that represents a lot of goodwill and they are probably very likely to write a very positive platform review. Waiting days or weeks only allows something to happen that will change their mood toward your company. In other words - strike while the iron is hot!
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