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adam_bambrough
adam_bambrough
Contributor ⭐️⭐️⭐️⭐️
June 29, 2018
Solved

Inviting NPS promoters to write a platform review

  • June 29, 2018
  • 1 reply
  • 82 views
Hey All, We're already using a playbook that includes some steps to make the most of positive NPS survey responses with a structured approach for advocacy, but I've had an internal request to invite 'promoter' respondents to immediately (via link in thank you page) to write a platform review. 

My initial thought was that this could be perceived as a little 'eager'... and could compromise the bigger, more important advocacy playbook/ask, but wondering if anyone has had experience - good or bad - doing this?
    Best answer by dan_ahrens
    Hi Adam,
    Leveraging your most satisfied customers as advocates is a powerful way to widen your sales funnel. If a customer gave you a 9 or a 10 on an NPS survey, that represents a lot of goodwill and they are probably very likely to write a very positive platform review. Waiting days or weeks only allows something to happen that will change their mood toward your company. In other words - strike while the iron is hot!

    1 reply

    dan_ahrens
    dan_ahrensAnswer
    Expert ⭐️⭐️⭐️
    July 2, 2018
    Hi Adam,
    Leveraging your most satisfied customers as advocates is a powerful way to widen your sales funnel. If a customer gave you a 9 or a 10 on an NPS survey, that represents a lot of goodwill and they are probably very likely to write a very positive platform review. Waiting days or weeks only allows something to happen that will change their mood toward your company. In other words - strike while the iron is hot!
    VP of Customer Success at Forcepoint
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