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Our Demand Gen team is working to cross-promote a research survey open to both customers (who have access to community) and the general public (who don’t have access today).

Have any of you marketed surveys via the community and, if so, how did you go about it? Right now I have it set up as an Event which is great visually and for tagging as a Featured Topic, but there are components of the Event configuration that don’t align with a survey compared with an event.

A few examples:

  1. As a featured topic, the date displayed is the survey start date, but the close date isn’t shared (would prefer a date range to display)
  2. There are a few elements (e.g., add to calendar) that don’t make sense in this context. There is a product idea already submitted to make this configurable.

 

Maybe you can publish just an article where non registered members can find and answer the survey.

This has one problem - members can answer as well.

Secondly, you could build Custom page for the members and their survey. Grant access for the registered members.

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We have promoted surveys using just articles.

I’ve done this and did an event like you did. 

I agree on the challenges that creates, especially if you don’t want to share the close date. Alternatively, you could post it as a product update or article and use a third party script to just redirect the URL to the survey (or just include a link in the post itself)

Things I’ve done previously and would recommend: 

  1. Use the Topic Banner widget to put it across every page on your community for maximum visibility
  2. Award points for filling it out (if it fits within your gamification strategy). Then you can assign points via the API and there’s a prebuilt Zapier action that makes it easy (if you use Zapier). They would need to provide an email in the survey and you’d need to have access to the responses in order to automate this. 

Using mostly those techniques, I was able to get an 11% sample of our active users over a 45 day period a few days back. But our community is very motivated by points and our recognition strategy that comes with it. 

We use Survey Monkey and have created an article on the community under our ‘Community Announcements’ Forum and linked to the survey. We’ve also done a custom widget on the homepage to highlight it and sent an email campaign (which had the highest conversion rate). Anyone who completes the survey receives points and we’ve also done swag prize draws. 

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