Hi Community,
In the last few weeks, we have invited Members to an onsite event, we selected the members who are based in this city and send them a once-off E-Mail Campaign.
The response seems incredibly successful to me, especially compared to our Monthly Newsletter (Send out via Hubspot). Also the registrations through this mailing were excellent.
I want to validate and compare the numbers now with other Communities. Similar to
What numbers do you get in Segmented once off Mailings?
We have sent the e-mail campaign from both our 2 Platforms and got numbers:
- Open Rate: 50-60%
- Click Rate: 13-15%
![](https://uploads-us-west-2.insided.com/gainsight-us/attachment/fd04861c-db5b-4a93-9c1f-db56d2ec8ad4.png)
![](https://uploads-us-west-2.insided.com/gainsight-us/attachment/0b7f771e-66df-4f5b-aab9-4f986d6f162f.png)
The segmentation, sending it out to only members who are based in the City, seem to be the key driver of success in this case.
Looking forward to exchanging here. :)
Best, Lena