Do you use Email Campaign for Event Invitation? Lets discuss about the numbers for once off Mails!
Hi Community,
In the last few weeks, we have invited Members to an onsite event, we selected the members who are based in this city and send them a once-off E-Mail Campaign.
The response seems incredibly successful to me, especially compared to our Monthly Newsletter (Send out via Hubspot). Also the registrations through this mailing were excellent.
I want to validate and compare the numbers now with other Communities. Similar to
What numbers do you get in Segmented once off Mailings?
We have sent the e-mail campaign from both our 2 Platforms and got numbers:
- Open Rate: 50-60%
- Click Rate: 13-15%


The segmentation, sending it out to only members who are based in the City, seem to be the key driver of success in this case.
Looking forward to exchanging here. :)
Best, Lena