Hi everyone, I’ve recently taken over a pre-existing customer community and am in the process of auditing our groups and forums. Would love to hear what kinds of groups you’ve set up within your customer community. What purpose do they serve your members, and are they typically public, private or hidden.
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We have groups by role, affiliation, and city. We also run our beta programs and manage our Ambassador program in our Groups (these are hidden groups).
I’m not. A couple of reasons why:
- We haven’t grown our community enough to dilute/breakout conversation into smaller, interest-based groups yet
- Resource is a huge issue here. In my past experience groups are one of the most time intensive areas of a community to manage, and (again) I haven’t grown our community enough as yet to start to see group leaders naturally emerge who could own these spaces.
I think groups will happen for us, but I don’t think we’ve reached the level of community maturity required for them yet.
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