Hi ​@sarahmasterton-brown - it’s a great question!  We haven’t focused massively on getting our CEO and C-suite in particular to engage in this community.  That said, Nick has definitely participated (though not recently).  What we have done, and still do, is run ongoing programs where we encourage and empower leaders (and individual contributors!) at all levels to share tips, best practices and inspirational content in the community.  So for us, that’s less about the seniority of leaders and more about who has something interesting to share.  

This is a fantastic question, tagging in ​@beatriz.winn for visibility as we’re planning. 

Leadership definitely doesn’t have the time to devote to engaging with each and every response in the community. Posting on their behalf may be an option. Curious to hear what others might do!

So for us, that’s less about the seniority of leaders and more about who has something interesting to share.  

This is major for us. We have focused on making sure content featured in our Community is exclusive. We have an Expert Insights video series where didn’t employees share their tips/tricks for different products that has worked well.

We had the CEO do a “welcome to the community” blog article when we first started but haven’t had them do anything sense (given their bandwith).

Though we are developing a Super User program and I’d love to include a once a year “lunch AMA” with our CEO!

​@Johnk  Yes, great idea to reward superusers with an AMA with CEO!