Hi there!
As the question mentions, I’m wondering how do Communities and Blogs usually work together! ![]()
From my experience, the blog, accessible through the company’s website is accessible to all users, but is mainly created for prospects. It’s main aspect is inspirational and has a clear objective with call-to-actions for prospects (filling in a form, asking for a demo, downloading a report..).
A community as I envision it, on the other hand is a content portal, only accessible to customer users with P2P content, answers to questions, use-cases, events, support, etc.
I’ve only experienced managing closed communities (only available for customers) and I’m wondering what are the best practices for opening communities to the public or at least having a part of the community opened to non-customers.
What are the goals of an open community vs. the goals of a website blog?
What are the positive/negative aspects of having both?
Would love to hear from all of your experiences,
Thanks! ![]()