Unleash the voice of your customers and innovate together with co-creation
Hugo de Vries & Bart Meerdink
95% of CEOs say getting closer to the customer is a top 5 priority. Needless to say, customers are king. Therefore, co-creation is in the heart of every modern business. Forming a community with your customers can provide you key insights into your products, process and campaigns. Hugo and Bart showed us examples of brands like Starbucks and Lego who use their community to take their business to a whole new level. Several questions arose in the session.
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