Hi there,
I was curious how folks have shared out the impact of user groups. We are of course looking at membership, aliveness, and retention in the groups, but I was wondering if there have been other measurements that have been effective in telling the story of the impact of user groups on the business.
One other idea I am exploring is a comparative analysis - for example, comparing community members not in a group compared to those in a group, they are more active in our community, or more successful in our product (we’re a B2B community). Looking forward to hearing from y’all!
~Chloe