@FMEEvangelist yes this is usual. We have an article being released on the community soon that explains it in more detail but essentially the awstrack.me URLs are automatically generated by Amazon Web Services’ (AWS) Simple Email Service (SES). They allow us to:
- Monitor email engagement: Track clicks, opens, and other interactions to ensure emails are reaching their destination and being engaged with.
- Measure reputation metrics: Understand how well emails are performing, and monitor bounce rates or spam complaints to maintain high deliverability standards.
By tracking these metrics, we are able to identify potential issues with email delivery and optimise performance, ensuring that your email notifications are delivered reliably and with the best possible reputation.
In short, they are a standard part of the email tracking system used by AWS and are vital to ensuring high deliverability for all customers. It’s likely an over-active IT team that is blocking these links but if you suspect this is affecting more of your community members we will happily investigate this for you.