We plan on adding UTM parameters to any links included in the banner, but I am wondering what others have done to track engagement, but we are also interested in the following:
Is there a way to track clicks on banner
Engagement with banner posts
# hrs user stays on site after banner
Amount of people that take an action after viewing the banner
Has anyone had success in tracking these other metrics as well?
You’d have to track those via Google Analytics. You can add GA code to your community in Control under Customization > Third-party-scripts.
Then the reporting for clicks, time on site, etc. can be pulled from GA to likely give you what you need.
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