We plan on adding UTM parameters to any links included in the banner, but I am wondering what others have done to track engagement, but we are also interested in the following: Is there a way to track clicks on banner Engagement with banner posts # hrs user stays on site after banner Amount of people that take an action after viewing the banner Has anyone had success in tracking these other metrics as well?

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Question

What is the best way to track banner performance?

Forum|Forum|4 years ago
September 15, 2021
1 reply
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We plan on adding UTM parameters to any links included in the banner, but I am wondering what others have done to track engagement, but we are also interested in the following:

Is there a way to track clicks on banner
Engagement with banner posts
# hrs user stays on site after banner
Amount of people that take an action after viewing the banner

Has anyone had success in tracking these other metrics as well?

A

Anonymous

You’d have to track those via Google Analytics. You can add GA code to your community in Control under Customization > Third-party-scripts.

Then the reporting for clicks, time on site, etc. can be pulled from GA to likely give you what you need.

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