So, you successfully launched your customer academy…..
Launching your academy with a learning platform is truly a team effort! Your customer facing teams (Customer Success, Marketing, Product, etc.) collaborated to create educational courses and learning paths, designed a captivating interface, blasted out email and social media communications marketing it, and embedded it into your platform to make it easy for your customers to access relevant courses in their moment of need.
How do we ensure your customers continue to return to this resource? Here are some tips you can use to elevate awareness of your academy and keep your customers engaged:
- Integrate Learning into Conversations 🗣: During your customer calls and interactions, make it a point to discuss the academy and how it can benefit them. Whether you're pointing them there to get their questions answered or just sharing as a new update, mentioning the academy as a go-to resource can embed it into your customers' muscle memory from day one.
- Signature Spotlight ✍: Take it a step further by personalizing your email signature with courses and content relevant to every customer.”. It's a subtle yet effective way to remind your customers to explore the wealth of knowledge at their fingertips. I have it in mine! See below:
- Platform Communication 📥: Leverage your academy's platform to send out targeted communications. Whether it's a newsletter highlighting new courses or a personalized message tailored to specific user segments, or an in-app message, keeping your customers frequently informed and engaged is key.
- Team Alignment 🏆: Don't forget to get all of your customer-facing teams onboard! (Customer success managers, customer onboarding team members, support teammates, etc.) Ensure they are well-trained and equipped to promote the academy and guide customers toward the appropriate resources.
By implementing these strategies, you can effectively bring your academy to the forefront of your customers' minds and encourage them to make it a natural part of their day-to-day routine. Do you have any other creative but simple ways you incorporate your customer academy into your day to day?
