Creating an alert off the back of a rule - which is not a Call To Action?

Hey there.

I have set up a rule that generates a CTA to the CSM whenever a customer collects their first piece of feedback on our platform. However, I think a CTA for this use-case is a little too abrasive, I wanted to set up more of an alert.

Is there a roundabout way that you can trigger another kind of alert, such as an email - off the back of a rule?