When reporting on Email Assist open rates, what is included as an open? I understand that "Opened" calculates how many of the sent emails were initially opened. The value of this field will either be 1 or 0. "Open Count" tells how many times the emails were opened all together; this would include the same email being opened twice. Do the "Open Count" stats include only the recipients on the "To" line or the "CCs" as well?

elena_painter

Contributor ⭐️⭐️⭐️⭐️

Solved

Email Assist: Open Rates

Forum|Forum|9 years ago
October 19, 2016
6 replies
124 views

When reporting on Email Assist open rates, what is included as an open?

I understand that "Opened" calculates how many of the sent emails were initially opened. The value of this field will either be 1 or 0.
"Open Count" tells how many times the emails were opened all together; this would include the same email being opened twice. Do the "Open Count" stats include only the recipients on the "To" line or the "CCs" as well?

journey orchestrator

Best answer by nitisha_rathi

Hi Renee,

Yes, this includes forwards too. The count will be added against the 'To' ID when the forwarded email is opened.

Thanks,
Nitisha

gaurav_kotak

Expert ⭐️

I believe it would include anyone who opens the email (including Ccs and forwards)

viswadeepthi_rejinthala

Gainsight Employee ⭐️

Open count is the number of times the email has been opened and this includes stats of only "To"

gaurav_kotak

Expert ⭐️

Thanks for clarifying. Is this true also for general copilot email. I believe previously we were counting forwards in the open count.

reneehouse

Contributor ⭐️⭐️⭐️⭐️⭐️

I would have to think that this includes forwards because I sent a communication recently and I have individual e-mail addresses where the open count is as small as 1 and as high as 1,004. It was an important e-mail sent through CoPilot and this leads me to believe that this e-mail was forwarded to large internal e-mail groups (its the type of e-mail that would be).

Renee House

nitisha_rathiAnswer

Expert ⭐️⭐️

Hi Renee,

Yes, this includes forwards too. The count will be added against the 'To' ID when the forwarded email is opened.

Thanks,
Nitisha

reneehouse

Contributor ⭐️⭐️⭐️⭐️⭐️

Thank you!

Renee House

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