Question
Email Template Performance Report - customize columns
This is a great reference dashboard!
One idea to enhance it is to be able to add/remove columns from the dashboard to really customize the metrics that are important to us. Currently, it shows delivery rate, open rate, click to open rate, bounced rate, and unsubscribe rate. It's not clear if the numbers are total or unique, I like to report on both. Delivery rate is sort of the opposite of Bounced rate so displaying both columns is somewhat redundant. I would like to include Click Rate in addition to Click to Open Rate because those metrics tell two different methods of engagement.
Would love if there was a bit of customization to this dashboard.
One idea to enhance it is to be able to add/remove columns from the dashboard to really customize the metrics that are important to us. Currently, it shows delivery rate, open rate, click to open rate, bounced rate, and unsubscribe rate. It's not clear if the numbers are total or unique, I like to report on both. Delivery rate is sort of the opposite of Bounced rate so displaying both columns is somewhat redundant. I would like to include Click Rate in addition to Click to Open Rate because those metrics tell two different methods of engagement.
Would love if there was a bit of customization to this dashboard.