Question
Updates to Sponsor Tracking Feature
The sponsor tracking feature has been down for a portion of December 2016 and we have faced a number of challenges during this period to get this feature back up. While the feature is back up and running now, some of the challenges we faced during the outage:
- The quality of source data not being inconsistent: The accuracy of the data has fluctuated immensely as we are verifying the data sent from our vendor
- Trivial changes being reported: LinkedIn has changed the way "Location" is displayed for a large set of users. For example, the location "York, England" has been changed to "York, United Kingdom". This would cause a lot of false positives that most customers would not want a CTA created for this change
- Data Quality: We would have the ability to monitor the data being sent over, and be able to take immediate action if we see data quality fluctuations
- False Positives: Identify & reject false positives being received and not push those updates to customers