Audience Dashboard vs Login Export CSV data comparison inquiry

This stuff is super confusing, but they likely will not match. 

The analytics are measuring Users with two different events: 

1. Login - date & time when they actually log-in
2. Visit - closer to a page view, but not a page view.
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   Definition from insight on the Salesforce integration (whether you use it or not, that’s the event they’re capturing and using here)

   
   

   Community visited (recorded when a logged-in user starts or resumes a new session on the community. This is capped at maximum 1 community visit recorded every 30 minutes. In that way, it''s pretty similar to how a ''session'' is defined in tools like Google Analytics).

    

   

   • Exporting Community Data to Salesforce: integration FAQ and Tips Salesforce

    

    

Login cookies keep users logged in for many days/weeks. By tracking the actual visit, it allows better data when you filter down to a single day. (Whereas if you export the login info, you don’t know if someone who logged in yesterday also visited today)

Visit is much better for tracking active users, especially if you use the Salesforce integration or the Data Lake Beta. (Unfortunately, there’s no way to get that via CSV exports, just Salesforce or data lake).

Using Visits, I can identify Daily, Weekly, Monthly active users. Each visit is an event data point passed to Salesforce (or in the data lake) and I look at them retroactively. Login data usually changes in exports to show the last login. Or on the Login export, you don’t know if someone was active (by visiting) on days they didn’t have a login event.