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As an example, our internal teams are looking to modify the activity type within timeline, as generally these "to-dos" or tasks tie back to work that is already categorized, like an escalation.  By having consistency across these to-do's back to the broader activity type, we could potentially have the opportunity to better quantify the work being completed by CSMs.
The Types of Activities in Timeline is customizable:





     







Documentation here: 


https://support.gainsight.com/Product_Documentation/Customers_and_Relationships/Admin_Configuration/...





However, after an activity is logged, the type cannot be changed. You can vote for that feature here: https://community.gainsight.com/gainsight/topics/option-to-change-type-in-timeline





Or, you could create a custom field for Activity "sub-type" or "purpose", which would be editable after-the-fact.

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