Introduction
Third-party reviews on platforms like G2, TrustRadius, and Capterra significantly influence potential customers. Advocates who share their positive experiences help build credibility and trust for your brand. By encouraging and tracking reviews systematically, you can enhance your product’s visibility and reputation. This article explains how to motivate advocates to post reviews and monitor their impact effectively.
Step 1: Identify and Prioritize Key Review Platforms
Focus on platforms that align with your industry and target audience.
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Select High-Impact Platforms: Identify relevant platforms like G2, TrustRadius, or Capterra that your target audience frequents.
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Leverage NPS and Sentiment Data: Use NPS Analytics and Sentiment Analysis to identify advocates likely to leave strong reviews.
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Segment Advocates by Engagement: Focus on advocates who are actively engaged with your product, identified using Adoption Explorer.
Step 2: Motivate Advocates to Share Reviews
Make it easy and rewarding for advocates to leave reviews.
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Send Personalized Invitations: Use Journey Orchestrator to send tailored emails inviting advocates to share their experiences.
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Provide Templates and Guidance: Offer examples and tips to help advocates craft effective reviews. For example, suggest focusing on specific use cases or outcomes they’ve achieved.
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Incentivize Reviews: Reward advocates for sharing their feedback by offering perks like event invitations or branded merchandise.
Step 3: Track and Measure Review Impact
Monitor the effectiveness of your review campaigns and use insights to refine your strategy.
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Track Campaign Metrics: Use Dashboards to measure the response rates and outcomes of your review campaigns.
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Analyze Review Sentiment: Regularly review posted feedback to identify recurring themes and areas for improvement.
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Report Impact Internally: Share metrics like the number of reviews, average ratings, and review-driven conversions with internal teams to showcase the value of advocacy.
What's Next
Encouraging advocates to share reviews is a great way to build trust and credibility. Use the momentum from these efforts to connect advocates for personalized engagements, such as sales references, as described in the next article, Manage Reference Requests and Match Advocates.
Explore More
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Webinar: Building a Bench of Advocates