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Quarterly Customer Communication

  • January 25, 2024
  • 1 reply
  • 43 views

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Hi All!

I'm hoping to pick your brain on what types of quarterly comms you send customers, specifically customers who do not have a CSM. What is the most valuable and intentional content you are, or are considering, sending customers that is customer success-related and doesn’t overlap with your marketing team’s communications? 

1 reply

jangel
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  • Gainsight Employee ⭐️
  • 9 replies
  • January 29, 2024

Hi @moellerbrianna! I am a CSM here at Gainsight in our mid-market segment, so although I don’t have direct experience with sending quarterly communications I thought I’d s drop a few thoughts for you. As a mid-market CSM we are consistently doing best practice sessions with our customers, this is something you can share via quarterly video or write up. I have also put together some quick hit videos on how to use GS more efficiently as an end user. This can be helpful in driving user adoption and re-enforce processes and workflows. NPS, Quarterly Webinars or Roundtables could also be options to make those customers without a dedicated CSM have a space and place to share with one another and to have someone/some people be the ‘face’ of your CSM team. Hope that helps!


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