Re-posting from blogs and other outlets

I’m not sure my solutions are what you’re looking for since interaction seems key. But here are some things I’ve done. 

1. “Aggregate” my own company’s posts in a Product Update. You don’t want to double post content, as you will be dinged significantly in SEO. But you can quote large portions and link to the original article. That gets it onto your community in a form they can interact with. 
   1. There’s also something you can put into the code of the post “canonical link”? if you want to straight up double post; it tells search crawlers to give the SEO credit to the original post and doesn’t penalize your domain for the double posting. But I’d recommend testing to ensure that works with Gainsight CC. 
2. Federated Search. If interacting with the content isn’t a requirement, this is the best solution IMO. Feed the relevant posts into your community search via the API. 
3. Content “Mining.” This is a term I made up (afaik) for something I do: take a piece of “macro” content and mine out single-focus “micro” content topics, then post them as a drip, drip, drip in your content calendar.
   1. Ex. If the blog highlights 5 best practices for xyz, make each a single post, quoting the relevant section and providing a discussion prompt to encourage interation. Post one per day over the course of the week and make a campaign around it.