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The Secret to Driving Feature Adoption: How Adobe Increased Feature Utilization by 24% and Achieved Feature Conversion Rates of 58%


Snigdha Adiraju
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In-product guidance is essential to assisting clients in achieving product success. However, it is insufficient to construct a guide solely with the hope that it will influence adoption.

How can we take these in-app experiences to the next level in order to ensure timely and pertinent guidance to increase adoption? 

Adobe Commerce partnered with Gainsight PX and overcame this obstacle by integrating a nurture strategy with in-product guides, leading to skyrocketing feature adoption metrics.🎉

  • Adobe Commerce's in-product guide nurture strategy increased feature utilization by 24%.
  • After integrating in-product guide nurture in Adobe Commerce, the team saw a 58% first-time feature conversion rate for guide completers.

 

View the recording, to understand how Adobe Increased Feature Utilization by 24% and Achieved Feature Conversion Rates of 58% in our upcoming spotlight!

🌟 Recording Link 🌟

 

 

 

2 replies

kiranpanigrahi
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  • Gainsight Employee ⭐️
  • 16 replies
  • June 8, 2023

Fantastic to see this! Thank you @Snigdha Adiraju 


Snigdha Adiraju
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  • Author
  • Gainsight Employee ⭐️
  • 4 replies
  • June 14, 2023

If you haven't had the opportunity to attend the Customer Spotlight, you're missing out on a Knowledge Bomb! 💣💥

We got you covered, Click Here for the recording.


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