Love the topic @jessicadaniels 

PX integrated into InSided - looking forward to those learnings!

Thank you for sharing! 

I love the multichannel approach to your digital strategy!  Can’t wait for this session! 

Wow! This is truly amazing - I can’t WAIT to see your Pulse session!!! 

I am really excited to hear your success story @jessicadaniels….Integrated community is what we need ...
​

Can’t wait to see what new and innovative information @jessicadaniels will be leaving us with!  #soexcited  

Really learned a lot from your session @jessicadaniels  thank you! 
I really enjoyed the content related discussions and how being critical of your content is key and being willing to shift priorities when needed.

I’m curious to know...When it comes to content on community - some things are a hit and some are a miss and some lie in that middle space.

What would you say is a right way + right time to gauge when to shift priorities on efforts on a type of content?

What level of engagement would you say is seemingly in the right direction to decide to continue or not continue putting more efforts towards that content?
Would love to hear your thoughts on this!

Hi @revathimenon and thank you so much, it was a joy to present! Thanks for being patient with the delayed response here - it was the end of the fiscal year in my world so lots of wrapping up and getting across the line for me :)

Regarding your questions, here are my thoughts:

1. I wouldn’t say there is a right or a wrong way to approach a need to shift priorities, because it all depends on your specific type of community and how it affects the business. BUT, I would say that (if you have it available) take data from the last 3, 6, 12, and 18-24 months. See what activities you were doing that worked, which lost effectiveness at what time, and which of those you are still doing today. If you can see from the analytics that certain activities have stopped driving engagement/adoption/etc., don’t scrap the activity completely, but do try to make some changes and adjustments to see if that brings in anything different. Sometimes, its as simple as changing the formatting of an email for people to be dazzled and come back to engage again, and sometimes, nothing you change about the activity drives higher analytics. Give yourself time after revamping these activities (at least 1-2 months) to get a solid amount of data to make a definitive decision.
2. Again, another question here where this is based on you/your business’ knowledge of what strong engagement is or isn’t realistic for your community. In our community, we expect a lot more passive users because we don’t have a community built around a product, so good engagement for us is maybe 2-3 new questions posted a week and roughly the same response rate. Someone else who is reading this and works on a public community with 14,000 users is probably laughing their head off at that engagement level, so it really is all relative to your business and community.

I hope this helped answer what you were asking, at least a little bit :) 

Totally understand your situation, thanks for taking time out to respond @jessicadaniels 

I love that line about ‘not scraping the activity completely.’ I’ve been driving similar thoughts about how we can continue to revamp and make existing activity that lost slight effectiveness, than to completely discard the efforts on it. So I’m glad to hear an echo of that from you as well.

Thank you for sharing your valuable thoughts, Really appreciate it!