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SMILE, A Practical Guide for Building a Successful Community

  • November 10, 2025
  • 1 reply
  • 24 views

Sasja
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In the track ‘Workshop Your Way to Growth’ I will be doing a turbo charged, fast-paced and action-packed workshop to let you walk away with a framework for building a community program which sets you up for your business success.

Come join me on Nov 12th at noon 😀 at Wicklow Hall 2, 2nd Floor.

A thriving community isn’t just a “nice-to-have”—it’s a real lever for engagement, retention, and growth. In this hands-on workshop, Sasja Beerendonk walks you through the SMILE framework: how to prepare, plan, and execute a community strategy that helps you reach your business objectives. From goal setting to scaling community engagement and measuring impact, this workshop lets you work with elements of the SMILE toolkit you can immediately apply in your role as community manager.

 

Key takeaways:

  • The SMILE framework to make your community strategy concrete, broken down into real-world actions
  • How to set goals for your community and tips for measuring community impact
  • Making community into a strategic driver for engagement, retention and growth with the SMILE strategy canvas

 

 

Hope you will join us!

1 reply

revathimenon
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  • Gainsight Community Manager
  • November 10, 2025

I love the term SMILE used here - thanks for sharing ​@Sasja 😃