We know that Gainsight CE is leveraged by admins across various roles to educate, engage, and train end users. We’ve already explored how education drives impact in Marketing and Onboarding, now, let’s take a look at how it plays a key role in Account Management and Sales.
Education can be used to strengthen customer relationships, improve retention, and drive expansion opportunities. Whether it’s helping your Account Management team reinforce product value or enabling Sales to identify upsell opportunities, your Academy can be a powerful tool for revenue growth.
You can measure success with KPIs like… 📊
- Higher Retention & Renewal Rates: Customers who actively engage with education often see more value in the product and are more likely to renew. Training helps reinforce product stickiness and reduces churn.
- Expansion & Upsell Opportunities: Education helps uncover customer interest in features or products they don’t currently use. If a customer is taking courses on advanced functionality, this could indicate readiness for an upsell conversation. Gainsight University found that clients with trained Gainsight Admins had 51% higher Expansion ARR per account.
- Are you tracking how training engagement impacts renewals?
- Have you uncovered expansion opportunities through education?
- How do you or your sales team incorporate learning content into AM and Sales conversations?
We’d love to hear how you’re using education in your customer lifecycle. Drop your thoughts below 👇