We would like to start measuring the impact of our campaigns and to be able to do so it would be useful to be able to have the recipients of a given campaign in the Data Lake.
Our usecase:
We have a reactivation campaign that sends an email to all users who haven't accessed the platform in the last 90 days. We would like to confront this list of recipients to see if some of these recipients have converted to active/visiting users who have accessed the platform under 90 days.