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Tracking URL Clicks in JO Communications

  • September 27, 2024
  • 1 reply
  • 64 views

lisa.mirth
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  • Gainsight Employee ⭐️⭐️
  • 40 replies

Hello Admins!  Can you believe there are less than 100 days left in the year? 🍁🎃🍁

Let’s add a few more knowledge nuggets to our Gainsight toolbox before the year ends starting with this:

There was a recent question posted about tracking url clicks when there are multiple urls in a JO communication. Our rockstar admin Rebecca Sherman @rebeccasherman shared a really insightful response pointing to the Email Raw Events object as the solution. This object holds record level data for each click and includes a field “Batch Name” that holds the Program Name along with a Clicked URL field. This object really gives you the details behind those clicks!

Here’s a quick snapshot of some of the fields in the object that might be helpful:

Give it a try and drop in any feedback you have!

Did you find this topic helpful?

1 reply

rho_ran_experian
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  • Contributor ⭐️⭐️⭐️⭐️⭐️
  • 144 replies
  • September 27, 2024

Another tip is to create a Data Designer using the Email Raw Events , Company Person and Company objects to capture additional fields that aren’t available in Email Raw Events object. 

I then create a report that shows which contacts clicked on which links for a newsletter we send out.  It helps us curate our content and follow up with clients on initiatives mentioned in the newsletter.  This is especially helpful to the team that covers our smaller tech touch only clients. 


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