Skip to main content
J
jamari
Contributor ⭐️
October 21, 2024

Best Practices for Collaboration on Customer Communications - Community, Customer Marketing, Customer Advocacy, etc.

  • October 21, 2024
  • 1 reply
  • 38 views

I’d like to connect to other Digital CX Directors/VPs who have handled defining roles and responsibilities with their Community, Customer Marketing, and Customer Advocacy departments. I see potential overlap in email communication cadences and event planning. How have you successfully navigated this?

1 reply

security_lion
security_lion
Helper ⭐️⭐️
October 21, 2024

Hey @jamari , you’re definitely not alone as this is a reoccurring pain point. There has been more and more overlap between these functions, on top of customer engagement, customer success, and digital customer success.

Check out this write up from Richard Millington on the “Community Architect” role: https://www.linkedin.com/pulse/emerging-role-community-architect-richard-millington-uaowe/

One note, rather than an acting consultant as is suggested in the write-up, I’d add that for it to properly function in most organization, the community architect role needs to be the leader of these functions in the org chart. 

 

    Terms & ConditionsAccessibility statement