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Kamakshi V
Contributor ⭐️⭐️⭐️
June 6, 2023
Solved

Community Growth Metrics Report

  • June 6, 2023
  • 12 replies
  • 259 views

Has anyone created a dashboard (not necessarily automated) with month on month success metrics? What are the top metrics that are tracked? Is there a sample report with data and insights?

Best answer by Chris Hackett

 

Hi @Kamakshi V  - I thought I’d share some of the reports we have created in Tableau

 

 

12 replies

revote
VIP ⭐️⭐️⭐️⭐️⭐️
June 7, 2023

Top metrics vary depending what ´s the community as all about, what is the purpose of the community. Generally speaking, I think these are the key metrics (random order):

  • Sessions & Sessions / members
  • Sources (channels) where the traffic comes
  • Page views
  • New members
  • New topics, new comments
  • Number of questions & Best answers & Resolution Rate

Sadly you cant export them at once, you have to gather the data from several views and tools (inSided and Google Analytics for example).

Hope this helps.

Alistair FIeld
Expert ⭐️
June 7, 2023

Hi @Kamakshi V 

This is a never ending topic ?

As mentioned by @revote , the exact measurement and success will be determined by what your Digital Hub Charter is. 

All the community metrics mentioned are ofcourse valid for a Community Health point of view. We aim for a thriving community and an increase in members, viewers, pageviews, topics etc would indeed indicate a thriving community, BUT, is it a SUCCESSFUL community???

You need to be sure to align what YOU want your Community to deliver vs what your users are expecting. 

 

There are certainly a number of articles here on inSpired that discuss analytics and metrics. Here is one to get you started.

I would also recommend a couple of sessions from the conference held by Gainsight last month and a webinar right here on inSpired.

Growing Your Community: Making it Meaningful, Measurable, and Sustainable

Level Up Your Community Strategy and Ops with Product Management Principles

 

Please feel free to keep the discussion going. I am always happy to talk metrics ?

The needs of the many, outweigh the needs of the few. 🖖
Chris Hackett
Helper ⭐️⭐️⭐️
June 8, 2023

 

Hi @Kamakshi V  - I thought I’d share some of the reports we have created in Tableau

 

 

Chris
Kamakshi V
Contributor ⭐️⭐️⭐️
June 9, 2023

@Chris Hackett Thanks a bunch! This is amazing! This was something I was looking for.

Cheers
Kamakshi V
Contributor ⭐️⭐️⭐️
June 9, 2023

Thanks @revote for sharing your insights. 

I will check out the guides too. Thanks @Alistair FIeld 

Cheers
revote
VIP ⭐️⭐️⭐️⭐️⭐️
June 9, 2023

Awesome @Chris Hackett, great job 👌

Do you think it is ok to share those names 😀

Chris Hackett
Helper ⭐️⭐️⭐️
June 9, 2023

Thank you @revote I think in this instance, with no other information, it's OK. But you’re right. Better safe than sorry. I blocked them out as well.

Chris
Alistair FIeld
Expert ⭐️
June 9, 2023

@Chris Hackett 

thank you for sharing. Much appreciated and great to see the segmentation and analytics.

My next questions would be;

  • What do you do with this data?
  • Who is it reported to?
  • This covers the vibrancy of the community, but do you link it back at all to Company Targets or Positive Business Outcomes?

 

I ask as I am very much on a similar journey as we speak. Creating the link between community Activity and Company Value.

 

The needs of the many, outweigh the needs of the few. 🖖
Chris Hackett
Helper ⭐️⭐️⭐️
June 12, 2023

Hi @Alistair FIeld - just getting back to this. Below are some quick answers that hopefully help.

 

  • What do you do with this data?
    • Member growth targets are roughly matched to our customer and partner growth. The goal is to have all customer and partners using the community as their first resource.
    • Response and Answer targets are used to keep focus on community members getting timely responses and ultimately answers.
    • Ideas reporting is used by PMs and leadership to see how they are tracking in their product categories.
    • Top member posts and answers are used to determine our MVPs and power users.
  • Who is it reported to?
    • Product teams, Support, Leadership, Customer Success and others as needed
  • This covers the vibrancy of the community, but do you link it back at all to Company Targets or Positive Business Outcomes?
    • Hopefully the above helps answer this some. We also try to track our customer satisfaction based on who is a community member. It’s been shown that customers who are community members have a higher satisfaction rate.
Chris
Contributor ⭐️⭐️
October 3, 2023

@Chris Hackett this is impressive. Do you mind me asking how you’re syncing Gainsight DH data to Tableau? i.e. manual data uploads from community exports, Salesforce integration, API